Local Job Digital Lab Event in Milan
“The narrative of creative AI is wrong. To fully exploit technological tools, one needs to be able to understand their full potential. It's like someone saying he's a great mathematician because he knows how to use a calculator." And if Luciano Floridi, Director of the Digital Ethics Centre at Yale University, says it, we have to believe it.
According to the philosopher, it is necessary to dismantle the myth of the autonomous creativity of AI. The difference will be made by those who know how to manage the tools. It is not enough to access Dall-E to obtain effective images, you need to have the skills of a designer who knows how to ask the right questions and interpret the answers.
And if the 2024 report by the Capgemini Research Institute on GenAI and the Evolving Role of Marketing states that almost 80% of large organizations have already allocated a dedicated budget to integrate generative artificial intelligence formulas into their marketing initiatives, it is also true that the companies are aware that the demand for GenAI skills in marketing far exceeds supply.
According to Capgemini research findings, in order to close this skills gap and fully exploit the potential of generative AI in marketing, companies are implementing internal and external strategies. On average, 53% of organizations are planning to provide generative AI training to their marketing teams over the next six months. The goal, over the next three years, is to apply generative AI to data analytics (90%), search engine optimization (89%), customer relationship services (89%), content creation (88%), and image and video generation (86%).
To accompany and support local businesses in their ability to seize the possibilities of this extraordinary innovation and the digital tools available, Job Digital Lab, the programme organised by the Fondazione Mondo Digitale and ING Italia for the development of digital skills, arrives in Milan with a training event held in collaboration with the Digital Enterprise Point of the Milan Monza Brianza Lodi Chamber of Commerce and Assintel (the national association of ICT companies).
The training session, which is scheduled for today (Jan. 24 at 2.30 pm, Palazzo Giureconsulti, in Piazza Mercanti, 2), aims to allow SMEs to delve deeper into the activities and tools that will help them manage the post-sales phase and build long-lasting relations with customers. The meeting will address the main digital tools available today: from e-mail marketing to social networks and GenAI.
During the event, local practical cases and success stories will also be presented as a source and model of inspiration [see news: Beyond Sales].
