“I have always been interested in training and I want to bet on projects that can help local growth, like #SheMeansBusiness,” explains Guido Ramini, who is a specialised consultant in enterprise strategy. “Recognising and capitalising on the work of women in our enterprises is fundamental to incentivise the growth of the economic and marketing potential of our companies, stimulating the imitation of positive models,” explains Guido. “When women are successful, the economy benefits from it.”
“I hope that the women entrepreneurs who participate in these training sessions will find useful ideas to improve their company visibility and reach all of their business objectives,” adds Lisa Di Bello, an on-line marketing expert.
Lisa and Guido are the coaches that held the training session for She Means Business, the Facebook Programme implemented in Italy in collaboration with the Fondazione Mondo Digitale, to promote women in enterprise. The training session in Chieti, held today, featured the participation of over 100 women.
WOMEN IN TRAINING – A QUICK LOOK
Over 40% of the registered women have already kicked off an entrepreneurial activity in a range of different sectors, ranging from craftsmanship to tourism. Nineteen per cent is still in search of employment. Women looking for a different lifestyle include housewives (7%) and employees (11%). The women are aged 24 to 62, and over 16% of those aged over 50 would like to change profession.
#SheMeansBusiness Italia
Chieti, January 22, 2018
9.30 am – 1.00 pm
Sala Rossa CCIAA
Via Pomilio, Loc. Madonna delle Piane
PROGRAMME
9.00 am| REGISTRATION AND WELCOME
9.30 am | OPENING ADDRESS
9.35 am | PRESENTATION OF THE FONDAZIONE MONDO DIGITALE AND THE #SHEMEANSBUSINESS PROGRAMME
•Lisa Di Bello, Coach
•Guido Ramini, Coach
9.40 am | #SHEMEANSBUSINESS TRAINING SESSION
•ABC of Marketing with focus on on-line marketing
•Introduction to Facebook
•The Importance of Content
•Local Case Studies: Ceramiche Liberati & Creative Lab
•Insight and Statistic Analyses
12.30 | ENDING AND NETWORKING
WHO ARE THE COACHES
Guido Ramini
Guido Ramini is a strategic consultant for SMES. He graduated in Multimedia Communications and Journalism and was a Digital Consultant for Google - Unioncamere as part of the “Made in Italy – Digital Excellence” Project. He has worked since 2008 in marketing and multimedia communications and is specialised in social media and web marketing, photography and audio-visuals for the web and live events. In 2013, he held a workshop for the University of Teramo, the Chieti Chamber of Commerce and various professional courses for SMEs and young men and women. In 2016, he operated as social media manager for the Espresso monthly and the “Guida I vini d’Italia” wine guidebook.
Lisa Di Bello
A creative optimist, Lisa is 28 years old and has a diploma in Linguistic Mediation with a specialisation in Communications and Advertising for Organisations. She has won two work-scholarships: “Digital Excellence” and “Solid Talents.” She has also worked as an account executive and social strategist for branding, marketing, communications and public relations for innovative projects. She currently works as a consultant for SMEs, collaborates with cultural associations on the organisation of social promotion events and is the on-line marketing manager for a food company in Abruzzi.
