Promoting local wine and gastronomy tourism with digital tools
The pandemic has redesigned our map of travel values and lead to a radical change in communications for the tourism sector. The key words to promote local heritage are now: environmental sustainability, health and hygiene safety and inclusivity.
So, how can we redesign the story of cultural heritage and local wine and gastronomy with digital marketing tools for tourism? We will address this on June 13, 2022 (3-5 pm) during the on-line event organised by Job Digital Lab, the educational programme developed with ING Italia to reinforce digital skills, together with the Chamber of Commerce of Taranto.
The ISTAT Report on tourism in Italy indicates that the sector is on the upswing, but still far below the levels of 2019.
More than ever before, we need to trust people and companies to move out of our houses and explore the world. Communications now plays a key role. It must rebuild a climate of trust.
Providing information, launching promotions and photographing landscapes is no longer sufficient. First of all, it is necessary to rekindle the desire to travel, starting from what a trip represents: an experience to remember.
The objective of the Job Digital Lab webinar is to help people to develop and reinforce their digital skills to expose the promise of this experience and entice people to fully enjoy their lives.
On June 13, Fondazione Mondo Digitale coaches will address this in a simple and clear language. They will explain how to develop an emotional digital story of the area, which digital marketing tools to on the web, and other digital actions that will promote the local cultural and wine and gastronomy heritage.
In addition to this theoretical part, the webinar will also present practical local cases and success stories as a source and model of inspiration in designing one’s own professional objectives.
The event, held in collaboration with the Chamber of Commerce of Taranto, is organised by the second edition of the programme that with over 60 educational sessions and more than 90 hours of on-line training has already reached 5000 individuals around in Italy, in 2021. With this year’s introduction of the local tour, the programme’s objectives are even more ambitious: bring together local and social networks to reach an even vaster audience, especially amongst the more fragile categories who wish to get back into action. These include the women who lost their jobs during the pandemic, NEETs, over-50s and anyone else who desire to reinforce their digital skills and requalify professionally.
