“I strongly believe in sharing and transferring knowledge, and I’m very pleased that I have been selected by Facebook and the Fondazione Mondo Digitale for this project, because if employment rises and female entrepreneurship increases, our society progresses.”
Margot Deliperi is the coach who will hold the Vicenza training session for She Means Business, the Facebook Programme that aims to promote female entrepreneurship, implemented in Italy in collaboration with the Fondazione Mondo Digitale. "Female empowerment also depends on the use of technology and digital tools that are decisive to drive small business. They are easily accessible and democratic, and understanding how to use them can make the difference,” Margot explains.
The training session held by Coach Margot Deliperi has been organised in collaboration with the City of Vicenza that will host the session at Villa Tacchi, tomorrow, from 9 to 12:30 am.
Women in Training
Data
Craftsmanship, tourism and education are the main areas that have been selected by female entrepreneurs (ca. 60%). However, there also are innovative sectors such as Home staging, Home relooking, Interior design etc. There are many different stories amongst the hundred women participating in the Vicenza training session ranging from Veronica, 21, who to Fiorelisa, born in 1948, who manages a B&B. The twenty participating employees looking for a new professional life also have very different ages. And there also are a couple of housewives who want to start a new activity. In this case, however, there are far fewer women looking for employment, only 7%.
#SheMeansBusiness Italy
Vicenza, February 3, 2018 / 9.00 – 12.30 am
Vicenza Town Hall, Villa Tacchi, Viale della Pace 89
PROGRAMME
9.00 am| REGISTRATION AND WELCOME
9.15 am| PRESENTATION OF THE FONDAZIONE MONDO DIGITALE AD PROGRAMME #SHEMEANSBUSINESS
9.20 am| #SHEMEANSBUSINESS TRAINING SESSION
Introduction to Digital Strategy
Efficient Content
•Identification of targets
•Rules for text
•Images
•Mobile creative tools and photo editing
•Application of concepts on Facebook and Instagram
Facebook Pages and Management Tools
•Creation and optimisation of Facebook Enterprise Pages
•Creation of efficient posts and calls to action
•Use of management tools
•Insight and target definition for sponsored announcements
12.00 am| END & NETWORKING
Who is Margot Deliperi
With over 10 years’ experience in digital and traditional marketing in multinationals, Margot works to create lasting and profitable connections between companies and individuals. She firmly believes that digital tools are a key to success for business. She works as a marketing manager, consultant and marketing coach for professionals and companies.
