Factor J: students in Rome prepare for the creative contest
Today – Monday, October 24 from 9:30 to 12:30 – a group of 35 students from the Rome Istituto superiore Einstein-Bachelet will be at the Innovation Gym to participate in a lesson on the production of multimedia content
What is a social media campaign? What does storytelling mean? How are podcasts produced? The activities in our digital labs are held by two expert coaches: Fiammetta Castagnini (podcasts) and Nicoletta Vulpetti (communications and storytelling).
The lesson is part of the third edition of Programme Factor J, a project promoted with Janssen Italia, the pharmaceutical branch of Johnson & Johnson. The new programme will also include a creative contest to develop a social media campaign.
After having raised the awareness of 200,000 young men and women on correct scientific information, responsible behaviour for everyone’s heath and trust in the progress of research, the project will now focus on trust in science and research. Notwithstanding the difficulties of our times, we will act on their passion, determination and desire for a healthy world. In fact, our slogan is “More Trust, More Health, More Future” to entice youth to learn about the circular nature of health through a One Health approach. We will take care of the project so that it may expand and reach out to an increasing number of people and “feel” that which they live.
