“Now, I can fully take advantage of the opportunities provided by digital communication. Not only have I managed to optimize communication, but I have also reached the audience I was after. In particular, I think colours helped me! I learned how to use them to reach specific targets and attract them.”
Luca Amoruso, 33, studied at the “Accademia di Arte drammatica” in Milan. Now, he works in Bari, his hometown, as the organizer and administrator of a theatre and cinema company, the Compagnia Teatrale Tiberio Fiorilli. This year, he participated in the Multimedia Communications course of Ambizione Italia per i giovani, developed with Microsoft. And he told us how the experience impacted his professional life.
“My studies did not make it easy to develop digital skills, but this never discouraged me. I understood that I needed to acquire new skills and chose Programme Ambizione Italia to give a digital footprint to the company. As our former Regional Councillor for Culture and the current President of the Puglia Regional Council says, theatre has become an enterprise – and this has consequences. Promoting culture means communicating with culture. The pandemic accelerated a process that had already begun and is now more evident than ever, even in sectors of entertainment that still need to adapt to structural changes. And this is what led me to ask myself: how can I optimise social media to promote scheduled events? I saw Ambizione Italia as an opportunity and it was. I acquired skills that significantly facilitated communications.”
“The fresh and dynamic style of the lessons drove the learning process. Everything that I learned was immediately put to use and the results were immediate.”
“My advice to anyone who is still wondering whether to participate, is to follow the programme! Now that I have finished my course, I have understood that digital transformation is indispensable for success.”
