Job Digital Lab local event
Job Digital Lab, the training programme developed by the Fondazione Mondo Digitale and ING Italia, alights in Rome in collaboration with the Digital Enterprise Point of the Chamber of Commerce of Rome. The training session will address SMEs in the Food & Beverage sector that wish to learn more about communication strategies to promote their business on-line and reach new audiences. Success stories of local companies that exploited digital tools to advance their business will be presented during the workshop.
AGENDA
14:00 | Participant registration
14.30 | Welcome
- Massimiliano Colella, Director General, Innova Camera, a special company of the Rome Chamber of Commerce
- Silvia Colombo, Head of External Communication & CSR, ING Italia
- Cinzia Diana, Event Manager, Fondazione Mondo Digitale
14.40 | Sustainability and Digitalisation: Blockchain for 100% Italian Malt
Presentations by Birra Peroni and Malteria Saplo
15.00 | Training Session with Q&A and Success Cases
Nicoletta Vulpetti, Fondazione Mondo Digitale Coach, with success cases: SpesaBus and Top Food Italy.
- The correct narrative ecosystem
- How to identify narrative capital
- How to develop and editorial plan for social media
- How to brainstorm with AI to produce “intelligent” content
17.00 | Works Close
The session will be held as part of the Festival of Sustainable Development promoted by Asvis on May 7-23 to contribute to SDGs 8 [Decent Work and Economic Growth] and 9 [Enterprise, Innovation, and Infrastructure] of the Agenda 2030.
