The second edition of Programme #SheMeansBusiness returns to Binario F, the new Facebook facility in Rome dedicated to digital competences, with a free three-hour event to train and raise the awareness of women entrepreneurs on the relation between social networks and business: from the creation of business pages and efficient content to the analysis of case studies and business promotion through Instagram stories.
At the end of the course, there will be a happy hour dedicated to “Women on the Web: Successful Stories, Best Practices and Networking.
VAGONE FMD. DA 01 A 100
#SHEMEANSBUSINESS
February 7, 2019 – 3:00 - 7:30 pm
Binario F, Via Marsala 29h (Stazione Termini)
AGENDA
2.50 | REGISTRATION
3.00 | WELCOME ADDRESS
Francesca Meini, #SheMeansBusiness Project Coordinator, Fondazione Mondo Digitale
3.15 | #SHEMEANSBUSINESS TRAINING SESSION
Astrid D’Eredità, #SheMeansBusiness Coach
- Facebook for SMEs: the difference between personal and business pages on Facebook (what they are, how to set them up, how they work) and practical advice for producing efficient content.
- Managing Content on Facebook (Editorial plan and schedule) with the presentation of case studies.
4.30 | BREAK AND QUESTIONS
4.45 | INSTAGRAM WORKSHOP
- Introduction to Instagram (what it is, how it works, why to use it for a content marketing strategy). Practical exercises.
- Stories: 24 hours to achieve your objective!
6.00 | "WOMEN ON THE WEB" TALK
Moderator: Cecilia Stajano, Community Manager, Fondazione Mondo Digitale
Participants:
- Tamara Viola, Beauty Digital Strategist
- Giorgia Ercolani and Scilla Esposito, Founders “Mamme al lavoro”
- Nadia Betti, President, “Il rosa che osa”
6.30 | APERITIF & NETWORKING
