Digital creativity as a learning experience at Galilei-Luxemburg
Following the Rome leg at the Confalonieri-De Chirico school, the SubUrb View project continues in Milan with a new applied creativity workshop [see the news item When the city becomes a story]. On 26 March, the Galilei-Luxemburg secondary school hosted a workshop involving students in a practical digital design experience, organised by the Fondazione Mondo Digitale in collaboration with Urban Vision Group.
The initiative forms part of the programme marking the 25th anniversary of the Fondazione Mondo Digitale and places young people at the centre: it is they, in fact, who devise and produce digital content for the large urban screens in Rome and Milan
The workshop involved a third-year graphic design class and a fourth-year multimedia class, who were asked to engage with the briefs, languages and timelines specific to urban communication. The meeting with professionals from Urban Vision, including Anita Gulisano (Marketing Lead), Rosaria Gargano (HR) and Valentina Galluzzo (Sales Account), offered students a direct insight into the dynamics of the sector, through examples of campaigns and real-life cases, including projects dedicated to artists such as Laura Pausini and Salmo.
Not just inspiration, then, but an opportunity to understand how creative, digital and cross-disciplinary skills are applied in concrete professional contexts.
Guiding the creative process is the artist Natalia Saurin, who is helping the students create a short video intended for public viewing. “It’s a project very close to the students’ hearts because they’ll have the chance to see their work projected on a massive scale in an urban setting,” she explains. “Beyond technique, the most important part is the conceptual aspect: the connection between ideas and meanings. Art helps us question what really matters and transform it into a visual message.”
Among the participants, Fahd, a third-year graphic design student, chose to work as a copywriter within the team. “I’m interested in the creative aspect and the chance to collaborate with others to build something meaningful,” he says. “It’s an experience that puts you to the test and helps you better understand what you want to do.”
During the day, the students also took part in mock interviews with business professionals, experiencing first-hand the dynamics of career guidance and entry into the world of work.
For Urban Vision, the project represents an investment in human capital. “We believe that skills are built right from school,” emphasises Rosaria Gargano. “Contributing to this journey means supporting young people in the development of their professional identity.”
