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Reinventing a Service

Reinventing a Service

Reinventing a Service

Today, we look at Project Ambizione Italia for Youth through the eyes of Loreta who works in the administrative office of the Rome Work Orientation Centres (COL) [see news: For COL Users]. Loreta describes the project from the point of view of the orientators, those who follow both coaches and users. “The Work Orientation Centres work as a consultancy to provide orientation services directly to users. When the pandemic hindered our daily activities, the office, its personnel and the orientators were forced to reinvent the service to adapt to the new emergency.”

 

As for many other activities, the COL network had to face the sudden changes brought about by the pandemic. To do so, Loreta explains that they focused on the needs of citizens: What would they need to adapt to the transformed labour market? New skills.

 

“We knew about the Fondazione Mondo Digitale, an active and present organisation working both locally and nationally, so we contacted them and immediately received a positive answer, given our synergy of intent. The project we developed together was conceived specially to support the weakest categories, those with less digital skills, who lost their jobs during the pandemic. Digitalisation affected every aspect of the labour market: selection, programmes, and skill demand. With Ambizione Italia, we listened to the needs of citizens and are providing the tools necessary to satisfy their requests.”

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