Are you a mother? Would you like to transform your hobby into a job thanks to social networks? The Fondazione Mondo Digitale, in collaboration with Ora X, presents a four-hour immersive experience.
Starting from your hobby or product (you will even be able to produce one at the Phyrtual Innovation Gym Fab Lab with digital manufacturing tools), you will learn to efficiently use social media to increase engagement and develop your business, or even create one from scratch!
The "Moms, Fab Lab and Social Networks" lab will be held on Tuesday, July 17 (9:30 am – 1:30 pm) by Astrid D’Eredità, a communications and social media expert, and Daniele Vigo, a coach at the Phyrtual Innovation Gym Fab Lab.
The cost for the lab is €50. Reservations: www.innovationgym.org/mamme-fablab-social-network/
PROGRAMME
Fab Lab: from ideas to rapid prototyping
- Tour and description of the lab
- Production of a prototype with equipment at the Fab Lab
Bringing Marketing On-line
History – Objectives – Audience – Pros
Facebook and Instagram as a Showcase
- Facebook tools and on-line profile
- Differences between Facebook and Instagram (and why to use them for marketing)
- Reaching potential clients
- Advertising an activity (free and paid ads)
- Instagram Stories
- Understanding Facebook Insight
Practical Exercise
Creating an advertising campaign for your product.
