In order to promote digital tools amongst shopkeepers and small entrepreneurs and help drive business out of the current economic crisis, the Venice Council has undersigned an agreement with Facebook and the Fondazione Mondo Digitale.
“Websites and social media channels developed at home, work, but they are not enough. In order to drive a recovery of craftsmanship and commerce in Venice, we are developing an overall digital transformation project that will be able to efficiently match activities and clients. Following an initial training phase for shopkeepers and craftsmen that will be organised by the Fondazione Mondo Digitale, the platform will guarantee the technical support necessary to promote each brand’s story, tradition and portfolio. Moreover, the Venice brand will help to index content, while Facebook targeting tools will orient on-line searches.”
The news report by Andrea Rossini for TGR Veneto presented a preview of the new “Made Onlife in Venice” project promoted with the City of Venice and Facebook.
Venice: Collaboration between the City Council and Facebook to Relaunch Sales (in Italian)
Andrea Rossini, TGR Veneto, March 10, 2021, 2 pm edition
Interview with Sebastiano Costalonga, Commerce Councillor, City of Venice
