"My name is Federica and I have recently discovered a perfect adjective to describe myself: multi-potential. I am always in search of the next project to delve into. My motto, inherited from my mother, is “You can’t stop the wind with your hands.” Change must always be understood.
I have chosen to participate in #SheMeansBusiness because I believe in the strength of women. I am certain it will produce excellent results and I am always looking for new friends who can inspire my professional and personal growth!” explains Federica Mazza who, together with Astrid D’Eredità, will host tomorrow’s training session in Naples. She Means Business, is a Facebook Educational Programme, implemented in Italy in collaboration with the Fondazione Mondo Digitale. The appointment is at 10 am at the Fashion Academy (Accademia della Moda).
WOMEN IN TRAINING
Data
Ninety-one women have registered for the training session: 35% have already started an entrepreneurial activity, especially in education and crafts, while 17% is still looking for employment and about 10% each are students and employees.
#SheMeansBusiness Italy
Naples, June 23, 2018 - 10 am – 1 pm
Accademia della Moda, Corso A. Lucci 156, Aula magna
PROGRAMME
10.00 am | PARTICIPANTS ARRIVE
10.15 am | WELCOME ADDRESS
Naples Fashion Academy
10.20 am | PRESENTATION OF THE FONDAZIONE MONDO DIGITALE AND THE #SHEMEANSBUSINESS PROGRAMME
10.25 am | #SHEMEANSBUSINESS TRAINING SESSION
From Traditional to On-line Marketing with Federica Mazza, #SheMeansBusiness Coach
11.00 am | INTERVIEW: @REDBETTER
11.15 am | BREAK AND QUESTIONS
11.30 am | #SHEMEANSBUSINESS TRAINING SESSION
with Astrid D’Eredità, #SheMeansBusiness Coach
· Facebook for SMEs: differences between personal accounts and Facebook Pages (what they are, how to set them up, how they work) and practical advice for the production of efficient content.
· Facebook Content Management (Editorial plan and scheduling) with presentation of case studies.
12.30 am | INSTAGRAM WORKSHOP
· Introduction to Instagram (what it is, how it works, why use it in a content marketing strategy)
Practical exercises
· Content Management and advice for the correct use of hashtags and stories
1.00 pm | CONCLUSIONS
