"I have always been interested in involving and engaging people and especially in issues related to advocacy and empowerment. My interest in women in enterprise began, when after eight years away, I returned to my town of birth, Avellino. It’s a city in a small province by the same name in Southern Italy that is still profoundly based on a cult of high-quality, regional products and, particularly, wine production. And many think that this is still a man’s job, but it is not so. I encountered many women – the wine women – who manage and improved many small, medium and large wine companies, even exporting wine abroad. And they have done so with the great ability of women to understand the desires of clients – both on-line and off-line – and introducing digital tools. They are the ones who gave me the true idea of what women in enterprise really means.”
These are the motivations that drove Carmine Nigro to become a coach for SheMeansBusiness. For three days – April 14, 15 and 21 – Carmine will help 180 women in Rome to learn about the opportunities provided by social media. The three meetings will be held at "Le artigiane" (Via Torre Argentina 72). Magazine "Inside Marketing" will host live tweeting for the first day.
#SheMeansBusiness, the Facebook Programme that promotes women in enterprise, is implemented in Italy in collaboration with the Fondazione Mondo Digitale.
WOMEN IN TRAINING - Data
Forty percent of the Roman women participating in the first training weekend have already started an entrepreneurial activity, especially in crafts. The youngest, Roberta, is 28 years old. Another 14% is looking for employment. Amongst these, seventy-year-old Maria, has decided to face a new challenge and start an entrepreneurial activity. Another 24% of them are employees, while six of the youngest women are still studying.
#SheMeansBusiness Italy
Rome, April14, 2018, 4:00 – 6:30 pm
Spazio "Le Artigiane", Via Torre Argentina 72
PROGRAMME
3.45 pm | PARTECIPANTS ARRIVE
4.00 pm | WELCOME AND WORKS START
4.15 pm | #SHEMEANSBUSINESS TRAINING SESSION
On-line Marketing: Facebook and Instagram
•Managing Social Presence
•Developing Your Activity
Interesting Stories of Female Entrepreneurs
“Le Artigiane”: Bringing Traditions On-line
5.30 pm | WORKSHOP & BOOTCAMP
Content and images for social networks
•The Rules of Content
•Images and Tools
Interactive Bootcamp of Practical Ideas: Improving Perception
•The Rules for Photos
•Developing Interesting Images: Lightbox
•Testing Your Objective
6.15 pm | CONCLUSIONS & NETWORKING
Who is Carmine Nigro?
Carmine Nigro is a Project Manager for Unioncamere, Google and the Ministry of Labour Coordination Team for Project “Growing Digital.” In 2017, Carmine became a coach for Facebook and the Fondazione Mondo Digitale for Project #SheMeansBusiness.
Besides other projects in partnership with Unioncamere and Google, Carmine has been in charge of local planning and particularly in raising awareness and increasing inclusion through the use of digital tools and negotiation.
He also coordinates Erasmus+ Projects on education and professional competences, artificial intelligence and the dual system.
