She Means Business, the global Facebook programme developed in Italy in collaboration with the Fondazione Mondo Digitale, returns to Naples for a new training session for women in enterprise. The session has been organised with the support of Riot Studio. Newsmaker Francesca Ferrara, a journalism and digital communications expert, will hold the training session that starts at 3:30 pm with all women interested in learning more about social tools and strategies for personal branding.
She Means Business
Naples, November 11, 2019, 3:30 – 7:00 pm
RIOT, Via San Biagio dei Librai N.39
AGENDA
3.30 | ARRIVAL
4.00 | WELCOME ADDRESS
Francesca Nicolais, co-curator, RIOT STUDIO
4.10 | #SHEMEANSBUSINESS TRAINING SESSION
Francesca Ferrara, #SheMeansBusiness Coach
DIGITAL SOCIAL MEDIA MARKETING FOR BRANDING
RECAP
- Introduction to Facebook and its ecosystem
- Differences amongst Profiles, Pages and Groups – uses and objectives
- Instagram: the new Facebook conquest
- Mobile Communications: apps for content creation
- On-line promotion: Facebook and Instagram Ads (advice for use)
- Stories to reach business objectives
- Content Creation
- Advice for custom-tailored editorial plans
- Mobile photography: photo composition rules, editing and creativity
- Case Study: Web Reputation, Content Curation and more …
5.30 | Q&A and CONCLUSIONS
Francesca Ferrara
A multimedia journalist, a newsmaker, Ms. Ferrara produces journalistic content for any type of platform: print, web, radio, TV and she is specialised in Mobile Journalism. Ms. Ferrara is also co-author of Social Media Marketing - Una guida per i nuovi comunicatori digitali (Franco Angeli, 2014) and a consultant to Millionaire Digital. Moreover, she has founded the Campania 2.0 Project – the 1st Regional Observatory on Digital Culture, cultural start-up Sentieri Digitali and GGD Campania. Since 2018, she is one of the #unstoppablewomen of StartupItalia.
