AI for Social Media Marketing: a new Ital.IA Lab course.
There are over five billion active social media users, and their growth rate (5.6%) is faster than that of the world population (0.9%), 8 billion individuals. The average social media user spends 2 hours and 23 minutes a day on their favourite platform but uses more than one every month (Meltwater-We are Social).
How do people communicate on social media? What are the characteristics of an efficient message? Can generative artificial intelligence help? How can we filter through the noise created by automated accounts and bots?
Understanding the operation of communication dynamics on social media has become a indispensable skill in many professions that require an on-line presence. And the skills concerning how to be and interact with others on-line are amongst the most requested soft skills in professional contexts.
Social Media Marketing and AI is an on-line course developed in collaboration with Microsoft for Project Ital.IA Lab. The free course is designed to help integrate GenAI into daily work to optimise and improve productivity. It will introduce advanced tools that will make roles increasingly more precious and remove the fear of being substituted by AI. The course addresses not only social media professionals, but anyone whose job relates to communication and/or has an on-line presence.
Why participate?
The course provides a complete overview on the use of AI to optimise, automise, and improve daily work processes. It will allow you to:
- Extend your professional skills
- Develop a critical, conscientious approach to AI
- Discover new tools to manage time and deadlines.
The Modules
The course, held by Susanna Bulgheroni, is divided into four one-hour modules:
- July 4, 17 – 18 | SMM & AI: Will They Really Steal our Jobs?
Introduction to AI, critical analysis of anti-AI theses, common AI tools, and Q&A. - July 11, 17 – 18 | OrganizzIAmoci: Simplifying Work with Copilot
Introduction to the most useful tools, AI for advanced research, planning, idea generation, copy optimisation for social media, and Q&A. - July 18, 17 – 18 | Free Your Creativity!
Use of AI for graphics in social media, advantages of graphics and AI, presentation of Copilot Designer, and Q&A. - July 25, 17 – 18 | ConversIAmo: AI as a Personal Assistant!
Automatic messages, communications flows, e-mail marketing, chatbots, and Q&A.
Don’t miss out on this unique opportunity to update your skills and become a protagonist in your sector. Register for FMD Academy. The lessons are also available on demand.
At the end of the course, you will be able to test your skills and download a mini-certification from the University of Roma Tre.
Social Media Marketing and AI is an educational experience that will help you grow professionally.
