The first regional event of Job Digital Lab in Turin
Over one hundred entrepreneurs and professionals in attendance and around fifty connected remotely participated yesterday in Turin in the first regional event of Job Digital Lab in 2026, an afternoon of training and discussion dedicated to the impact of artificial intelligence in the world of small businesses.
The meeting, entitled Entrepreneurship, artificial intelligence and the need to ask the right questions, hosted by Cna Torino, brought together entrepreneurs, professionals and experts to reflect on how AI is transforming work, skills and production processes.
Despite taking place during working hours and in the middle of the week, attendance was very high. Throughout the afternoon, there was an atmosphere of curiosity, enthusiasm and keen interest in exploring the topic, with numerous opportunities for discussion between participants and speakers, even in informal settings, such as during the coffee break at the end of the event.
‘There was a perceived need to understand how to transform these tools into processes that are truly integrated and validated in their own business realities,’ says Martina Panunzio, who organised the meeting.
A decisive role in the success of the initiative was played by Cna Torino, which, in addition to hosting the event, carried out an important activity to involve local businesses.
Artificial intelligence and human intelligence
During the training, expert Andrea Boscaro quoted a story by Gianni Rodari, La macchina per fare i compiti (The Homework Machine), written in 1973. Even then, someone imagined a machine capable of thinking for us. And even then, the answer was clear: no. Today, the answer remains similar, but more nuanced.
"AI can do a lot, but it can't do everything. There was a lot of intelligence in the Cna Torino room, yes, but not just artificial intelligence. Above all, there was emotional intelligence: the desire to share experiences, knowledge and stories, the willingness to get involved in transforming what we know into collective value. And that is where we humans remain unbeatable," observes Nicoletta Vulpetti.
Artisans and technology: a creative relationship
The collaboration with Cna represents a valuable opportunity for the Foundation to bring digital innovation into one of the most dynamic worlds of the Italian economy: that of artisan businesses. ‘Cna brings together artisan businesses, both small and not so small, that represent the creativity, ingenuity and resilience of our country,’ says Cecilia Stajano, who has coordinated several projects in collaboration with the association.
According to Cecilia, it is precisely the artisan spirit that makes this context particularly fertile for experimenting with new technologies. ‘Artisans always want to test, create, add and shape. In their hands, technology remains a tool that can improve the process and, if it does not, it can be adapted. It is a very concrete relationship with innovation.’ For this reason, she concludes, meetings with artisan businesses often become a space for mutual learning. ‘When we work with these businesses, we always feel that we are also learning, not just transmitting.’
After Turin, the series of regional meetings of Job Digital Lab continues in other Italian cities, continuing to accompany entrepreneurs and professionals in understanding the opportunities and challenges posed by artificial intelligence.
