Activities organised as part of Programme Living Digital, developed by Facebook and Free Formers for young men and women aged 16 to 30 and held by the Fondazione Mondo Digitale, start again today with a training session for teachers at the Scuola arte e messaggio in Milan. The session will be held by Coach Davide Morante.
The course will address three main issues:
- INNOVATION
Employing innovation to identify solutions for issues in one’s personal and professional life. Participants use the design thinking methodology to generate ideas, find answers, develop technological solutions and prototype apps. - SOCIAL MARKETING
What is social marketing? What professional opportunities are provided by the new era of social networks? During the sessions, participants are introduced to key concepts of online marketing: objectives, audience, strategy, management and analysis of data.
- WEB PRESENCE
Participants learn to understand the importance of managing one’s personal or entrepreneurial on-line image. During the session, participants design a website and learn about tools and techniques to improve its visibility and user experience.
