Billboard Art and collective creativity for the reappropriation of urban space
As part of the SubUrb View project, promoted in collaboration with Urban Vision, an innovative experience of public art and collective creativity is born. On 3 April 2025 the final event of the project will be held to present the artistic prototype created by the students of the Galilei-Luxemburg Institute in Milan together with the digital artist Umberto Nicoletti. The work, inspired by Billboard Art, represents a reflection on the potential of urban space as a means of social and cultural expression.
Through a workshop, the students explored the power of visual and textual language, transforming a LED billboard in the city into an ephemeral and participatory art surface. The project is part of Milano ArtWeek, emphasising the role of public art as a tool for dialogue and change.
AGENDA
Moderated by Cecilia Stajano, community manager, Fondazione Mondo Digitale ETS
11.00 | GREETINGS
- Annamaria Borando, head teacher, IIS Galilei Luxemburg
- Mirta Michilli, general manager, Fondazione Mondo Digitale ETS
- Taisia Frassineti, Sales Account, Urban Vision
11.20 | THE SUBURB VIEW PROJECT: FROM IDEA TO REALISATION
- Umberto Nicoletti, digital artist
11:40 | PRESENTATION OF THE ARTISTIC PROTOTYPE
by students from the Galilei Luxemburg Secondary School
introduced by Federica Calleri, teacher at the Galilei Luxemburg Secondary School
12:00 | PUBLIC ART AS A TOOL FOR SOCIAL REFLECTION
The students will meet with experts in the field, artists and representatives of Urban Vision and Alice Cosmai, head of the Office of Art in Public Spaces of the Municipality of Milan (to be confirmed).
12.20 | CONCLUSIONS
- Tommaso Sacchi, Councillor for Culture of the Municipality of Milan (video message)
