Job Digital Lab: Local Event in Parma
Job Digital Lab, the training programme conceived by the Fondazione Mondo Digitale and ING Italia, alights in Parma in collaboration with the Digital Enterprise Point of the Emilia Chamber of Commerce. The meeting targets SMEs that wish to discover how Generative Artificial Intelligence can help them improve their on-line presence and be more competitive through the creation of innovative content. The course will present the tools that are available and local success stories.
14.45 – Participant Registration
15.00 – Welcome
- Emilia Chamber of Commerce Representative
- Silvia Colombo, Head of External Communication & CSR - ING Italia
- Elisa Amorelli, Communications, Institutional Relations, and Social Marketing Coordinator, Fondazione Mondo Digitale
15:15 – Training Session and Q&A with Success Cases
Davide Morante, Fondazione Mondo Digitale Coach, and local success cases
- Introduction to GenAI
- How to create efficient copy for on-line channels
- How to create custom-tailored images and videos to increase social media engagement
- How to use advanced platforms to create efficient prompts (i.e., Chat GPT and Copilot)
17:45 – Works end
