"I firmly believe in the passion and dedication that women put into everything they do. And when they network, nothing can stop them. Participating in this project is a privilege. Coming into contact with these brilliant entrepreneurial minds, listening to their stories and to how they address issues is deeply inspiring.” Giulia Conti, PhD in Media Studies, is the coach who will hold the next training session for She Means Business, the Facebook Programme that promotes women in enterprise and which is implemented in Italy in collaboration with the Fondazione Mondo Digitale. The appointment is tomorrow at 4 pm at the University of Parma.
WOMEN IN TRAINING
Data
Out of the 70 women participating in tomorrow’s training session, 28% are surprisingly employees, while another 15% is looking for a job. Forty-two percent of the women have already started an entrepreneurial activity (tourism, crafts, services, etc.). The age varies from twenty-year-old Laura to 65.
#SheMeansBusiness Italy
Parma, February 23, 2018 – 4:00-6:30 pm
University of Parma (Lecture Hall K5)
Department of Economics and Business Science
PROGRAMME
3.30 pm| REGISTRATION OF PARTICIPANTS
4.00 pm| WELCOME ADDRESS
PRESENTATION OF #SHEMEANSBUSINESS PROGRAMME
4.20 pm| #SHEMEANSBUSINESS TRAINING SESSION
Strategy
● Why choose to be on social media
● Analysing the market and identifying targets
● Deciding how to communicate (also using data)
● Telling your story
Action
● FB page and profile: the differences
● Content: images, text, video (Facebook and Instagram)
● Editorial Plan
● Reaching the right audience with Facebook Ads
● Analysing the results: Insights
6.00 pm| QUESTIONS AND NETWORKING
Who is Giulia Conti?
Giulia Conti has a doctorate in Media Studies and has been working in communications for over fifteen years. She currently collaborates with the Universities of Parma and Urbino, where she helps students to understand on-line complexity and develop coherent and efficient communication strategies.
