"I strongly believe in this project, because I believe in the opportunities brought about by digital technology. If they are used sensibly, they can provide opportunities for everyone. It dissolves borders … I can reach anywhere and interact with anyone. Most people these days are on-line! It is a means to knowledge. All one needs is an Internet connection and the will to learn new things and keep updated. It is a tool for promoting brands, even with a low budget. It is a democratic tool: anyone can access the Internet, create a new space and a new community. It’s time to switch ON!”
Ortensia Imbrogno, a social media marketing expert, will hold this afternoon’s training session in Cosenza for Project She Means Business, the Facebook Programme, implemented in Italy in collaboration with the Fondazione Mondo Digitale, to promote female enterprise.
#SheMeansBusiness Italy
Training Session in Cosenza
January 19, 2018 – 3-6 pm
Chiostro San Domenico, Sala Capitolare
Piazza Tommaso Campanella
Coach: Ortensia Imbrogno
PROGRAMME
3.00 pm| REGISTRATION AND WELCOME
Coffee-Break
3.40 pm| PRESENTATION OF THE FONDAZIONE MONDO DIGITALE AND THE #SHEMEANSBUSINESS PROGRAMME
Ortensia Imbrogno, #SheMeansBusiness Programme Coach, Calabria
3.45 pm| TRAINING #SHEMEANSBUSINESS
Online Marketing - Facebook Pages and Management Tools
•Creating and Updating a Company Facebook Page
•Mastering Management Tools
•Insight
•Call to action
Creating Posts
•Efficient Content
•Identification of Targets
•Creative Tools
•Facebook and Instagram
5.30 pm| FOCUS: Criminal Law in IT, Lawyer Pasquale Marzocchi
6.00 pm| END OF EVENT & NETWORKING
We would like to thank the Municipality of Cosenza, a technical partners of the Fondazione Mondo Digitale, for hosting the #SheMeansBusiness event in Calabria.
