She Means Business, the global Facebook Programme implemented in Italy in collaboration with the Fondazione Mondo Digitale, returns to Catania today with a special free course for women.
The initiative will be hosted by the University of Catania, the Department of Humanities (DISUM) and the Officine Culturali Association with the support of various local organisations: Orientation, Education and Placement Centre – University of Catania, Contamination Lab – University of Catania, Compagnia delle Opere Sicilia Orientale, Youth Hub Catania and Generazione Ypsilon.
The course will begin at 9 am at the Benedictine Monastery, which hosts the University of Catania Department of Humanities, with Coach Margherita Bruno, digital promoter for Project Digital Enterprise Point, who will meet with women interested in learning more about social tools and strategies to promote their activities.
Over 90 women have registered for the course. Their average age is 32, lower than usual. In fact, 30% are students and only 13% are looking for employment. Twenty-six of them already run an enterprise.
She Means Business
Catania, October 23, 2019 9 am -1 pm
Benedictine Monastery, Piazza Dante Alighieri 32
“Coro di Notte” Hall
AGENDA
9.00 | RECEPTION
9.15 | WELCOME ADDRESS
- Marina Paino, Director, Department of Humanities, University of Catania
- Davide Bennato, Deputy President of the Degree Programme in Communications, University of Catania
- Carmelo Pappalardo, Director, Orientation, Education and Placement Centre, University of Catania
9.35 | #SHEMEANSBUSINESS TRAINING SESSION
Margherita Bruno, #SheMeansBusiness Coach
- Introduction to Facebook
Business Page. Strategies. Planning and managing content to attract new clients.
- Increasing the potential of your business with Facebook
FB Sponsoring: management and optimisation
- Introduction to Instagram
Business Account: How and why to activate one
Feeds and Stories
- Creativity on Instagram with your Smartphone
Indispensable Apps
12.00 | EXPERIENCES
- Claudia Fuccio and Concetta Bonini, Enterprise and Digital Networks, Compagnia delle Opere Sicilia Orientale
- Claudia Cantale, Social Media for Cultural Promotion, Officine Culturali Catania Association
- Paola Gurrieri, Using Public Relations to Renew Your Company
- Claudia Giustolisi, Use of Social Media at the Youth Hub Catania Association
- Alessia Ciccarello, Engagement Quality, Generation Y
1.00 | Q&A and CONCLUSIONS
