After having reached out in 2018 to over 4000 women through 35 educational and awareness-raising events in 24 Italian cities, She Means Business is back. The global Facebook Programme, implemented in Italy with the Fondazione Mondo Italia, aims to support women who are or desire to open an enterprise.
From the creation of efficient content to the use of Instagram stories to promote their brand and the presentation of successful stories and case studies, the objective is to help over 2000 women in Central and Southern Italy in the efficient use social media and digital marketing to launch or promote their entrepreneurial activities and correctly position them on the web.
Today, Thursday, May 30, #SheMeansBusiness will be in Enna in collaboration with CNA Sicilia and CNA Impresa Donna. Starting at 2:30 pm, Coach Giusi Messina will meet with women interested in learning more about social tools and strategies for personal branding. The initiative, which is entirely dedicated to female empowerment, i salso the opportunity to present the new local services provided by the Punti Impresa Digitale (PID).
Francesca Meini [@Francy_fmd], who coordinates the educational programme, will participate on behalf of the Fondazione Mondo Digitale.
She Means Business
Enna, May 30, 2019 – 2:30 pm
CNA Enna, Via Emilia Romagna 3
AGENDA
2.00 pm| ARRIVAL
2.30 pm| WELCOME ADDRESS AND PRESENTATION OF THE “PUNTO IMPRESA DIGITALE”
- Sebastiano Battiato, Regional President, CNA Sicily
- Piero Giglione, Secretary General, CNA Sicily
- Mariella Triolo, Regional President, CNA Impresa Donna
- Valentina Savoca, Coordinator, CNA Impresa Donna Enna
- Marcella Sardo, Digital Promoter “Punto Impresa Digitale,” Caltanissetta Chamber of Commerce
2.55 pm| PRESENTATION OF PROGRAMME #SHEMEANSBUSINESS
- Francesca Meini, Coordinator, #SheMeansBusiness, Fondazione Mondo Digitale
3.00 pm| #SHEMEANSBUSINESS TRAINING SESSION
Giusi Messina, #SheMeansBusiness Coach
- How to create an efficient presence on Facebook
- Conquering new clients on Facebook
- Developing your business with Instagram
- Smartphone creativity on Instagram
5.30 pm| CONCLUSIONS
- Maria Fermanelli, National President, CNA Impresa Donna
Who is Giusi Messina?
Enthusiastic by nature, Giusi Messina is specialised in Economics and Enterprise Management with a Masters in “Management - Economics, Leadership and Digital Skills” from the Sole 24 Ore Business School.
Giusi developed her digital approach over the years, starting at age 14, when she developed and managed websites for entertainment personalities.
Just as she was about to leave for Los Angeles, after finishing university, she won a scholarship for Project “Made in Italy: Digital Excellence,” promoted by Google Italy in partnership with Unioncamere. So, she relocated to Agrigento where she worked as a Digital Strategist at the Chamber of Commerce for one year. At the end of the experience, she was selected by Google Italy as a Project Manager for a project to digitalise the Archaeological Park in the Valle dei Templi.
Giusi has been invited as a speaker to various conferences, is a Professor of Social Media Marketing, and is the local coordinator for Google Project “Growing Digital.” She currently works as a freelance Brand Advisor and Digital Marketing Specialist at a communications agency in Palermo and consults for various companies and start-ups.
