Artificial intelligence at the service of small and medium-sized enterprises
The Fondazione Mondo Digitale, in collaboration with the Chamber of Commerce of Bari and the Punto Impresa Digitale (PID), is organising a meeting dedicated to small and medium-sized enterprises to explore how generative artificial intelligence is transforming digital communication. The event is scheduled for Friday 19 September, at 3 p.m., at the Fiera del Levante Congress Centre (Room 2).
The theoretical-practical workshop ‘From prompt to post: AI and digital technology at the service of SMEs’ offers participants an immersive experience with artificial intelligence tools and concrete use cases, to learn how to:
- write effective texts for blogs and social media
- create customised images and videos in seconds
- formulate targeted commands (prompts) to get the most out of new technologies.
The approach is hands-on: through practical exercises with their own smartphones, participants immediately transform theory into skills that can be used to grow their businesses.
AGENDA
3:00 p.m. | INSTITUTIONAL GREETINGS
Nicola Mastropaolo, Head of Digital Transition and Ecology, Bari Chamber of Commerce
Cinzia Diana, Event Manager, Fondazione Mondo Digitale
15.15 | FROM PROMPT TO POST: AI AND DIGITAL TECHNOLOGY AT THE SERVICE OF SMES
with Raffaella Ferreri, trainer at Fondazione Mondo Digitale, co-founder of the certified incubator The Qube, a reference point for businesses and start-ups in Puglia
- Introduction and strategic overview
- Texts that convert: writing with AI
- Visual impact: quick images and videos with AI
- The strategic prompt
17.10 | Q&A and CONCLUSIONS
Presentation of the results of the exercises carried out, with space for questions and practical advice.
