The average age is 43. Notwithstanding over 50% works as a freelance (consultants), only slightly over 30% have started a company. The youngest is a 24-year-old student. Giuliana, 61, has a bit more experience and provides innovative services for intercultural and international relations.
These are the women from Naples who will be participating in today’s She Means Business session in Naples. The Facebook Programme aims to promote female enterprises and is implemented in Italy with the Fondazione Mondo Digitale.
Thanks to the collaboration and kind hospitality of the Riot Studio, at 3:30, Francesca Ferrara, an expert in journalism and digital communications, will meet with women interested in learning more about social media tools and strategies for personal branding. The initiative, which is free and dedicated to the empowerment of women, also provides the perfect opportunity to present success stories.
She Means Business
Naples, Oct. 14, 2019 – 3:00 – 7:00 pm
RIOT, Via San Biagio dei Librai 39
AGENDA
3.00 | ARRIVAL OF PARTICIPANTS
3.30 | WELCOME ADDRESS
- Francesca Nicolais, co-curator, Riot Studio
3.40 | #SHEMEANSBUSINESS TRAINING SESSION
- Francesca Ferrara, #SheMeansBusiness Coach
SOCIAL MEDIA MARKETING FOR DIGITAL BRANDING
- Introduction to Facebook and its ecosystem
- Differences amongst profiles, pages and groups. Uses and objectives.
- Instagram, the new frontier of Facebook
- Mobile Communication: apps for content creation
- On-line Promotion: Facebook and Instagram Ads
- Success Stories: Web Reputation, Content Curation, etc. …
6.30 | Q&A and CONCLUSIONS
Francesca Ferrara
A multimedia journalist, a newsmaker, Ms. Ferrara produces journalistic content for any type of platform: print, web, radio, TV and she is specialised in Mobile Journalism. Ms. Ferrara i salso co-author of Social Media Marketing - Una guida per i nuovi comunicatori digitali (Franco Angeli, 2014) and a consultant to Millionaire Digital. Moreover, she has founded the Campania 2.0 Project – the 1st Regional Observatory on Digital Culture, cultural start-up Sentieri Digitali and GGD Campania. Since 2018, she is one of the #unstoppablewomen of StartupItalia.
