What’s the difference between digital sales and e-commerce? What legal and fiscal aspects should be considered before opening an on-line activity? How much does it cost?
Live Digital Lab, part of Programme Vagone FMD. Da 01 a 100 by the Fondazione Mondo Digitale returns to Binario F. On Tuesday, October 12, Giovanni Cappellotto, E-commerce & Retail Consultant and Web Marketer, will help participants to kick off their on-line shops.
The session will be streamed live on the Binario F and Fondazione Mondo Digitale Facebook pages.
How to Start an On-line Shop
Opportunities and Strategies for E-commerce
Live Digital Lab | Vagone FMD
Ocober12 | 2:00-4:00
Programme
- Distinctive elements of on-line sales: the difference between digital sales and e-commerce
- Legal and fiscal aspects to be considered before starting an on-line activity
- The cost of e-commerce: organising the budget
- Choosing a sales platform: orienting oneself amongst the many proposals.
- Choosing an agency or consultant with an evaluation grid.
- E-commerce structure: home, category pages, product pages, payments.
- Sources of traffic for e-commerce: an expense for each source.
A training session for enterprises, start-ups and professionals.
Through Programme Vagone FMD. Da 01 a 100, the Fondazione Mondo Digitale animates the on-line spaces of Facebook’s Binario F to help local agencies, entrepreneurs, craftsmen and third sector organisations to address the crisis through digital transformation. The objective is to contribute to the recovery of the Italian economy and social sphere by providing free training to improve digital, functional and soft skills that will help individuals better manage change and face the changes we are experiencing.
