Today, Coach Ortensia Imbrogno will host be in Reggio Calabria to host a new training session for #SheMeansBusiness, the Facebook Programme that promotes women in enterprise, implemented in Italy in collaboration with the Fondazione Mondo Digitale.
The session will be hosted by the Reggio Calabria Chamber of Commerce with a welcome by President Ninni Tramontana. Amongst the 70 women who will participate, forty percent has already started an entrepreneurial activity. Moreover, some of them are also associated with local organisations that help promote the event: Italian Digital Revolution, Fidapa Morgana, Action Aid, Calabria Etnica, Aica Calabria, Format and Associazione Italiana Parchi italiani.
Two success stories will be shared: Milly Tucci’s Eskillsforwomen and that of Francesca Tramontana, an entrepreneur from Reggio.
#SheMeansBusiness Italy
Reggio Calabria, June 5, 2018, 3-6 pm
Chamber of Commerce, Via Tommaso Campanella 12
PROGRAMME
2.45 pm| REGISTRATION OF PARTICIPANTS
3.00 pm| WELCOME ADDRESS
· Ninni Tramontana, President, Reggio Calabria Chamber of Commerce
3.10 pm| PRESENTATION OF THE FONDAZIONE MONDO DIGITALE AND THE #SHEMEANSBUSINESS PROGRAMME
· Francesca Del Duca, Great Events Coordinator, Fondazione Mondo Digitale
3.20 pm| SUCCESS CASES
#ESKILLSFORWOMEN®, DIGITAL COMPETENCES FOR PROFESSIONAL GROWTH
· Milly Tucci, Business consultant; Ingreen Partner; Manager, “Donne Digitali AIDR” Observatory
3.30 pm| #SHEMEANSBUSINESS TRAINING SESSION
Facebook Pages and Management Tools
· Creating and updating a company Facebook page
· Learning to use management tools
· Insight
· Call to action
· Creating a post
Efficient Content
· Identifying targets
· Rules of text and images
· Facebook and Instagram creative tools
Marketing On-line
· Differences amongst marketing, branding and advertising
· Case Studies: Qraved and Ollie
Creative Tools and Services
· Rules for creating exceptional content
· Messenger
· Creating an event
· Facebook Live
· Using a budget
5.50 pm| SUCCESS CASES
· Francesca Tramontana, Calabria Etnica
6.00 pm| END & NETWORKING
Who is Ortensia Imbrogno?
Ortensia works in marketing, communications and social media. She defines herself an "ambitious, precise and trustworthy woman.” She has been working and studying since she was eighteen. Digital tools are her great passion and her Socratic motto is “Knowledge makes us free.”
