From February 25 to March 1, 2015, over 20 events will give rise to an original exploration of the new frontiers of artistic creativity: exhibitions, workshops, laboratories, master classes and performances will be hosted in three locations at the Centrale Montemartini Museum, Università Roma Tre and at the Phyrtual Innovation Gym.
Immersive reality, holograms, augmented reality glasses, multimedia installations … Is the potential of new technology modifying creativity and artistic production? Are we viewers, spectators or actors? Or are we becoming art prosumers, too?
Rome will host the first edition of the Media Art Festival from February 25 to March 1, 2015. The festival is promoted by the Fondazione Mondo Digitale and supported by the City of Rome Council for Culture and Tourism.
The event, which is organised in collaboration with Intel Education and the patronage of Università Roma Tre and the British Council, aims to create a new domain in Italy for arts and new technology, to promote the artistic choices of artists and develop training programmes for new professions. The challenge is to create – via technology – a virtuous cycle between worlds that have to date been very far apart: institutions, companies, school, universities, artists, makers, creative thinkers and innovators.
The multi-event will be inaugurated on February 25 at noon with the “From Body to Mind. A New Generation of Italian Media Artists” Exhibition at the Centrale Montemartini Museum with Giovanna Marinelli, City of Rome Culture and Tourism Councillor; Paolo Masini, School, Sports and Citizen Participation Councillor; Giovanna Melandri, President of the Maxxi Foundation and Alfonso Molina, Professor of Technology Strategy at the University of Edinburgh and Scientific Director of the Fondazione Mondo Digitale.
The exhibition at the Centrale Montemartini will feature young artists, including the gruppo Iocose, Giovanni Mezzedini, Lino Strangis, Giacomo Lion, Danilo Torre, Daniele Spanò, Max Serradifalco, Alessio Chierico, the gruppo Aye Aye, Dehors/Audela and Simone Pappalardo. The artists will guide spectators through a suggestive journey on the potential of new technology. Visitors will be welcomed by an anthology of video art by young Italians edited by Veronica D’Auria.
The Phyrtual Innovation Gym, the innovative space that will host a media art experience, will be open every morning from 10 am to 3 pm. Artists will hold workshops with schools to experiment new didactic procedures with a creative approach to new technology. Moreover, the collaborative works developed by three artists (Dehors/Audela, Lion e Strangis) and four schools in Rome (Istituto comprensivo Largo Volumnia e i licei B. Croce, G. Cesare e Virgilio) will be on display.
Conferences, workshops, roundtables and master classes will present top-notch scholars, including Sean Cubitt (Goldsmith University, London), Stephen Partridge (University of Dundee, Scotland), Valentina Ravaglia (Tate Modern), Roc Parés and Antoni Abad (Universidad de Pompeu Fabra), Alison Driven (British Council Italia), Elaine Shmilt and Laura Leuzzi (University of Dundee, Scotland), Marco Maria Gazzano (Università Roma Tre), Salvatore Iaconesi and Oriana Persico, Dario Evola (Accademia delle Belle arti di Roma) and Francesco Muzzioli (Sapienza Università di Roma).
The full programme is available at www.mondodigitale.org and www.mediaartfestival.org
Daily updates will be available on our social channels with hashtag #RomaMAF.
ROME HOSTS THE FIRST EDITION OF THE MEDIA ART FESTIVAL
February 25– March 1, 2015
Centrale Montemartini, via Ostiense 103
Università Roma Tre, via Ostiense 133/B
Palestra dell’Innovazione, via del Quadraro 102
