Digital marketing drives e-commerce. In fact, 93% of Italian companies in this sector feels the need to develop a quality strategy to face the current and future market challenges, points out Netcomm, the Italian Digital Commerce Consortium.
The challenge to contribute to a greater understanding of digital marketing, support existing companies and drive the development of new entrepreneurial ideas is brought forth by Job Digital Lab, the educational programme developed by Fondazione Mondo Digitale and ING Italia to promote and reinforce digital skills.
“Marketing Plan, Social Media Trend 2022, E-commerce: Tools to Grow Your Business” is the title of the third on-line event organised by Job Digital Lab with the Chamber of Commerce of Arezzo-Siena that will be held on March 29 (14.30 - 16.45).
Digital marketing is changing all sector rules and relations with clients. It is no longer enough to invest a given budget to acquire a market quota or in the one that will soon witness the arrival of Generation Z consumers with their own purchasing power. Promoting products and brands requires quality over quantity. In Italy, the e-commerce companies that succeed are those that have the best skills and abilities on digital channels, rather than those that invest significant budgets in advertising (source: Netcomm).
The objective of Programme Job Digital Lab is to translate the needs of companies in e-commerce through useful and efficient training to introduce, improve and launch those entrepreneurial ideas that have been waiting for years to come true.
During the March 29 session, coaches from the Fondazione Mondo Digitale will illustrate in a clear and simple manner how to develop a marketing plan, indicating the trends that should be kept under control and how e-commerce works. The digital market can drive our products and services beyond the limited perimeter of a physical shop.
Besides the theory, we will also present practical cases and local success stories as a source and model for inspiration, in developing your own professional objectives:
- Polaroad – a dynamic, interactive course to discover the City of Siena with the help of photographer guides.
- Adotta.si – a project from Arezzo promoting the safeguard of nature and the cultural heritage through the adoption of olive trees.
- New Generation Sensors – a spin-off from the Scuola Superiore Sant’Anna that aims to develop and produce IoT solutions for the Industry 4.0 market.
Participating is simple and free. Just click here https://bit.ly/3N9m9IU to register for the event.
Job Digital Lab. Training to Get Back in Action
“Marketing Plan, Social Media Trend 2022, E-commerce: Tools to Grow Your Business
Local on-line event | Chamber of Commerce Arezzo-Siena
March 29, 2022, 14.30 - 16.45
Live streaming: FMD Facebook Page
The event organised in collaboration with the Chamber of Commerce Arezzo-Siena is one of the appointments of the second edition of the programme which has organised over 60 sessions and over 90 hours of on-line training, reaching 5000 people in 2021. This year, the local tour includes even more ambitious objectives: uniting local and social networks to reach an even wider audience, especially amongst the most fragile categories that wish to get back in action, such as women who have lost their jobs due to the pandemic, NEETs, over-50s and anyone who wishes to reinforce their digital skills for professional requalification.
