The “Beautiful As You Are” Fashion Show, which will be held today Matera in the beautiful Piazza San Francesco at 8:30 pm. The event, which is dedicated to the “Women in Pink,” who have had to confront, or are confronting, a breast tumour, was presented yesterday in the City Hall’s Mandela Room [see news: “Beautiful As You Are” Fashion Show].
"Beautiful As You Are" is an introductory event to the first edition of the Race for the Cure Matera, organised by Komen Italia for September 29 in the European Cultural Capital.
Exhibitors
- Fondazione Mondo Digitale, 15 wearable technology dresses developed by designers from around Europe, who already presented their projects at the Fashion Digital Night held as part of Altaroma;
- WhiteSand, 10 dresses produced by a sustainable fashion start-up;
- Carmelo Morello, a new fashion brand present at the Milan Fashion Week 2019;
- Angelo Inglese, a world-renowned brand from Puglia, presents an exclusive project for the Komen event in Matera
- Boutique Anna Tota, Matera
Media Partnership: Fortune Italia will dedicate a special report to the initiative in the July issue.
TRM report including an interview with Carlotta Di Filpo, fundraising and social marketing assistant.
Mirta Michilli, Director General of the Fondazione Mondo Digitale, and Matteo Viscogliosi, designer, maker and Phyrtual Innovation Gym Fab Lab Coordinator are also in Matera for the event.
Wearable technology projects selected by the Fondazione Mondo Digitale for the event from Project Digital Made:
- Positive Negative |Estefania Cavalie (dress)
- M2M | ProteinLab UTEM (dress)
- Sonata Barocca | Shape up Italy (accessory)
- Mood Ligth | Roxana Rivero (dress)
- Spring Irene Caretti (dress)
- Cabinet of Undersea Memorabilia | Irene Caretti (dress)
- Pamela Coromoto | Marianne Villalobos (accessory)
- Internet of Hearts | Emilia luisa Pucci (blouse)
- Pullunder | Joselyn Manrique (blouse)
- Lose yourself to dance | Eliana Guzman (dress)
- Game On | FabLab Frosinone and ABA Napoli | Karmela La Manna (dress)
- Bronch Out | FabLab Frosinone and ABA Napoli | Enza Basile (dress)
- Red Underground | FabLab Frosinone and ABA Napoli | Antonietta D’Amore (dress)
- Puryfizing | FabLab Frosinone e ABA Napoli | Mauro Maggiore (dress)
- Trappist-1 | FabLab Frosinone and ABA Napoli | Francesca Guerriero (dress)
- Ricordati di Me | FabLab Frosinone ABA Napoli | Marina d’Alessandro (dress)
- Atypical | FabLab Frosinone and ABA Napoli | Anna Coppola and Federico Cesino (dress)
- Atypical | FabLab Frosinone and ABA Napoli | Anna Coppola and Federico Cesino (dress)
