Today we share the six Instagram campaigns developed during the Creative Jam that ended the first edition of Project Factor J, promoted with Janssen Italia [see news: Trust in Science].
Six digital classrooms, one for each therapeutic area, hosted 186 students, coordinated by experts, coaches and classroom tutors. At the end of the day, each team presented their idea [see conceptual maps developed with post-its and virtual blackboards on collaborative app Miro].
The jury, composed by the Fondazione Mondo Digitale, Janssen, Fanpage, SIF and Dire Giovani, judeged the most efficient campaign to be that developed by "Room 6" entitled "Nelle mani della scienza" (In the Hands of Science) with slogan "Together, we travel far." “Empathy is placing oneself in another’s state of being,” write the students. “For us, after Factor J, empathy is the key to overcome fear through listening.”
Here are the six ideas for Instagram campaigns with their titles and key messages.
Room 1 – Infectious Diseases with NPS, Nicoletta Vulpetti, Chiara Caresano
It’s better to cure ignorance than HIV! Ignorance does not cure disease, knowledge does!
32 students from the following schools:
- Primo Levi - San Donato Milanese with Prof. Concetta Frazzetta
- Fermi-Galilei - Ciriè (Turin) with Prof. Nevio Gallina
- Bertrand Russell - Rome with Prof. Sara Nevano
- Castigliano - Asti with Prof. Fabiana Castaldo
- Croce - Rome with Prof. Mariagrazia Spagnoli
Room 2 – Haematology with AIL, Astrid D’Eredità, Sebastian Perini
The finish line is one step away. Cancer is the adversary we want to defeat.
32 students from the following schools:
- Piaget Diaz - Rome with Prof. Roberta Poli
- Evangelista Torricelli - Rome with Professors Letizia Prato, Ilenia Betti, Riccardo Palmieri
Room 3 – Neurosciences with Progetto Itaca, Valentina Guerrera, Francesco Maugeri
Mental Illness can be cured. You can live well, it’s up to you!
30 students from the following schools:
- Archimede - Messina with Prof. Teresa Saccà
- Innocenzo XII - Anzio with Prof. Manuela Tirocchi
Room 4 – Gastro-immunology with Amici Onlus, Luisa Sajola, Loretta Mameli
United against Indifference. Listening and Sharing against Misunderstanding.
31 students from the following schools:
- Amedeo Avogadro - Vercelli with Prof. Luisella Croce
- Andriano don Bosco - Asti with Prof. Olta Noti
- Croce Aleramo - Rome with Professor Ermanno Piacentini
- Euganeo - Este (Padua) with Prof. Liliana Toniolo
Room 5 – Derma-Immunology with APIAFCO and ANAP, Giusi Messina, Marco Escobar
We are brave - Stories – Ordinary Psoriasis. A Journey under the skin between prejudice and fear.
30 students from the following schools:
- Croce Aleramo - Rome with Professor Ermanno Piacentini
- Euganeo - Este (Padua) with Prof. Liliana Toniolo
Room 6 – Pulmonary Hypertension with AIPI, Roberta Moretti, Federica Mazzotti
In the Hands of Science. Together we travel far.
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31 students from the following schools:
- Peano - Monterotondo (Rome) with Prof. Luisa Anna Formisano
- Fermi - Bologna with Prof. Mariagrazia Fabbri
- San Benedetto - Cassino (Frosinone) with Prof. Giovanna Russo
In the video: last part of the live stream with the student team pitches.
Moderator: Fulvio Giuliani, journalist and radio show host.
Conclusions: Massimo Scaccabarozzi, President and CEO, Janssen Italia.
