How do you manage a company Facebook page? Why should you use a content management strategy for Instagram? How do you produce efficient content?
Tomorrow, a new training session will be held in Rome by She Means Business, the Facebook Programme implemented in Italy in collaboration with the Fondazione Mondo Digitale to promote women in enterprise. The appointment is with Coach Astrid D'Eredità, an archaeologist, cultural heritage and digital communications expert. See you at 10 am at the Phyrtual Innovation Gym
WOMEN IN TRAINING - DATA
Forty-two percent of the women participating in the training session have already started an entrepreneurial activity in a number of sectors, including agriculture, craftsmanship, communications, education, etc. Linda, however, is 70 years old. She is retired but is interested in the innovation sector. Another 16 percent of the women work as employees but would like to begin an entrepreneurial project especially in culture and education.
#SheMeansBusiness Italy
Rome, May 5, 2018 10 am – 1 pm
Phyrtual Innovation Gym, Via del Quadraro 102
PROGRAMME
9.45 am | PARTICIPANTS ARRIVE
10.00 am | WELCOME ADDRESS
Presentation of the Fondazione Mondo Digitale and the #SheMeansBusiness Programme
10.15 am | #SHEMEANSBUSINESS TRAINING SESSION
· Facebook for SMEs: the difference between personal accounts and Facebook Pages (what they are, how to set them up, how they work) and practical advice for the production of efficient content.
· Managing Facebook Content (Editorial Plan and Schedule) with the presentation of case studies.
· Focus: the Viviana&Serena Case
11.30 am | BREAK AND QUESTION TIME
11.45 am| INSTAGRAM WORKSHOP
· Introduction to Instagram (what it is, how it works, and why insert it into a content marketing strategy)
· Practical exercises
· Content management and practical advice for the correct use of hashtags and stories
12.45 am| CASE HISTORY
· Antonia Falcone and the “Angelers” Group
1.00 pm | CONCLUSIONS AND NETWORKING
La formatrice della sessione romana è Astrid D’Eredità, archeologa ed esperta di comunicazione digitale e del patrimonio culturale. Astrid ha realizzato diverse strategie di comunicazione digitale per musei, progetti e istituzioni culturali, e gestisce la community online ArcheoPop (Social Media strategy e management).
facebook: Astrid D’Eredità
twitter: @astridrome
Instagram: @astridrome
La sessione formativa è arricchita dal confronto con esperte in uno spazio di discussione aperta.
