1 min.
Storytelling is an ancient and powerful tool to transmit knowledge. It has rules and structures that can be used to shape narrative content and capture the listeners’ attention and motivate them to action.
The experts from the Open Hub Padawan Business School proposed two integrated models - Business Ontological and Operative Storytelling (Boost model) and Business Enhancement Storytelling (Best model) – to learn to efficiently use different types of narrative structures to engage an audience.
The course was held by Marco Serra, Valentina Sichenze and Patrizia Cinti on July 12 at the Phyrtual Innovation Gym.
Programme
09.30 – Welcome
10.00 – Presentation of course and participants
10.30 – Introduction: storytelling 3.0
11.15 – Coffee Break
11.30 – Introduction to BMC for communication
13.00 – The BOOST Model
14.00 – Lunch Break
15.00 – The BEST Model
16.15 – Simplifying Language
16.30 – Laboratory
18.00 – Conclusion of works
