After the summer break, training sessions begin again for She Means Business, the Facebook Programme that is implemented in Italy in collaboration with the Fondazione Mondo Digitale to promote women in enterprise.
Tomorrow, the training session tour will be in Rome at the
Phyrtual Innovation Gym. The coach is Luca La Mesa, who already held a training session for the programme (see news: Sharing Technology).
#SheMeansBusiness Italy
Rome, September 29, 2018, 10 am – 1 pm
Phyrtual Innovation Gym, Via del Quadraro 102
Coach: Luca La Mesa
PROGRAMME
9.30 am | REGISTRATION AND WELCOME OF PARTICIPANTS
10.00 am | PRESENTATION OF THE FONDAZIONE MONDO DIGITALE AND THE #SHEMEANSBUSINESS PROGRAMME
Francesca Meini, #SheMeansBusiness Coordinator, Fondazione Mondo Digitale
10.10 am | #SHEMEANSBUSINESS TRAINING SESSION
Facebook Pages and Management Tools
- Creating and updating a Facebook Business Page
- Learning to use management tools
- Insight
- Calls to action
- Creating posts
Efficient Content
- Identifying targets
- Text rules
- Images
- Creative tools
- Facebook and Instagram
12.00 pm | LUCA LA MESA, TESTIMONIAL
What I have learned on Social Media
12.45 pm | END AND NETWORKING
Luca La Mesa
- President, Procter&Gamble Alumni Italy
- “40 under 40” P&G Alumni Global Most Meritorious worldwide
- Singularity University Ambassador and SingularityU Italy Investor
- Selected by the Hive Global Leaders Program @HARVARD 2016.
Luca La Mesa is specialised in advanced social media strategies with a vast client portfolio, including: AS Roma | Francesco Totti #MioCapitano, Francesca Piccinini #ConLeAzzurre (most viral Twitter Campaign Italy October 2014), World Superbike SBK Championship, Pirelli, FENDI, Rio de Janeiro 2016 Olympics (CONI), Italian Volleyball Federation, BNL Italian Open, Cornetto Algida, Dove, Winner Taco, Mediaset, La7, Digital Committee for Matteo Renzi.
