"I am very happy to take the #SheMeansBusiness even to Dueville after the great success we had in Vicenza last month. I found that participants were extremely attentive and interested in learning how best to use tools for their activities as part of the continuously evolving digital context. I’m extremely happy to be able to share this experience,” explains Coach Margot Deliperi, who has over 10 years of experience in both digital and traditional marketing in multinationals. Tomorrow, Margot will host a new training session for the Facebook Programme that promotes women in enterprise, implemented in Italy in collaboration with the Fondazione Mondo Digitale. The training session, which will be held on Saturday, March 3 in Dueville, in the Province of Vicenza, has been organized together with the Fablab Dueville and the Centro Arnaldi.
WOMEN IN TRAINING
DATA
It is hard to describe the women participating in tomorrow’s training session with Coach Margot Deliperi through mere data. Participants are still registering, and it is probably that the group will be even more heterogeneous in the end. To date, nearly 40% of the women have already started an entrepreneurial activity in a range of different sectors (video production, construction work, marketing, communications, etc.). The youngest participant out of the 50 confirmed participants, is a twenty-year-old student.
#SheMeansBusiness Italy
Dueville (Vicenza), March 3, 2018, 9.30 – 12.30 am
Centro Arnaldi, Via Rossi 35
PROGRAMME
9.30 | REGISTRATION AND WELCOME
9.45 | PRESENTATION OF THE FONDAZIONE MONDO DIGITALE AND THE #SHEMEANSBUSINESS PROGRAMME
9.50 | #SHEMEANSBUSINESS TRAINING SESSION
Introduction to Digital Strategy
Efficient Content
•Identification of targets
•Rules for text
•Images
•Creative tools and photo editing on mobile devices
•Application of concepts on Facebook and e Instagram
•Facebook Pages and Management Tools
Creating and Optimising a Page
•Facebook for business
•Creating efficient posts and calls to action
•Use of management tools
•Insight and audience attraction via sponsored announcements
12.30 | END & NETWORKING
Who is Margot Deliperi?
Margot Deliperi has over ten years’ experience in both digital and traditional marketing in multinationals. She works to create profitable connections between companies and people and believes that digital tools are key driver for any type of business. She works as a marketing manager, consultant and trainer for companies and professionals.
