Tomorrow, She Means Business, the global Facebook Programme implemented in Italy in collaboration with the Fondazione Mondo Digitale, will be in Arezzo (Tuscany) for the first time for an entire day dedicated to women in enterprise. The initiative is organised in collaboration with the Arezzo–Siena Chamber of Commerce, Punto Impresa Digitale Arezzo and the Committee for Female Entrepreneurship.
She Means Business
Arezzo, Nov. 28, 2019, 2-6 pm
Arezzo-Siena Chamber of Commerce
Via Lazzaro Spallanzani 25
AGENDA
2.00 | RECEPTION
2.30 | WELCOME ADDRESS
- Massimo Guasconi, President, Arezzo-Siena Chamber of Commerce
- Giuseppe Salvini, Secretary General, Chamber of Commerce
- Anna Lapini, President, IFE Committee
2.50 | #SHEMEANSBUSINESS PRESENTATION
- Francesca Meini, #SheMeansBusiness Coordinator, Fondazione Mondo Digitale
3.00 | #SHEMEANSBUSINESS TRAINING SESSION
- Susanna Bulgheroni, #SheMeansBusiness Coach
Starting with Facebook
- Creating a business page
- Planning and managing content to attract potential clients
Conquering New Clients with Facebook
Stepping Up FB Ads
- Advertising Management Panel
- Sponsoring Objectives
- How much to invest?
Starting with Instagram
- Business Account: how and why to activate one
- Tell your story with the feed and stories
Give Free Reign to Creativity on Instagram with Your Smartphone
- Indispensable apps to take your stories and feed to a pro level
5.30 | LOCAL EXPERIENCES
- Sahara Bi - Influencer
- Francesca Bianchi - Jewellery Designer
- Valentina Rossiello – Agricultural Entrepreneur
- Maria Vittoria Paggini – Interior Designer
6.00 | Q&A AND CONCLUSIONS
Susanna Bulgheroni is 33 years old. She has always been interested in marketing and communications. After graduating, she pursued a specialisation in Social Media Marketing that transformed her work. As a Social Media Manager, Consultant and Coach, Susanna Bulgheroni is co-founder of a digital marketing project for the tattoo sector, collaborates with an international consulting firm and two professional training institutes in Rome.
