Today, Programme Vagone FMD, developed by the Fondazione Mondo Digitale for Binario F, the Facebook facility dedicated to digital competences at the Rome Termini Railway Station, will host a double appointment. First, SHE MEANS BUSINESS will host an on-line marketing course to increase the opportunities available to women in enterprise. Then, there will be the BINARIO F HAPPY HOUR, monthly meetings addressing digital competences (presentation of inspiring success stories, conferences, guests, etc.). Today’s appointment, the “Christmas Edition" will provide a special networking opportunity to toast to new synergies in 2019.
VAGONE FMD. DA 01 A 100
#SHEMEANSBUSINESS
Dec. 19, 2018 – 3:00 - 6:00 pm
AGENDA
3.00 | REGISTRATION
3.10 | WELCOME ADDRESS
Francesca Meini, #SheMeansBusiness Project Coordinator, Fondazione Mondo Digitale
3.15 | #SHEMEANSBUSINESS TRAINING SESSION
Astrid D’Eredità, #SheMeansBusiness Programme Coach
Facebook for SMEs: the difference between personal accounts and Facebook Pages (what they are, how to set them up, how the work); practical advice for the creation of efficient content; managing Facebook content (editorial plan and scheduling) with the presentation of case studies; focus on the Viviana&Serena Case.
4.30 | BREAK AND QUESTIONS
4.45 | INSTAGRAM WORKSHOP
Introduction to Instagram (what it is, how it works and why to insert it in a content marketing strategy); practical exercises; management of content; practical advice for the analysis of statistics.
5.45 | CASE HISTORY
Chiara Di Cillo, Founder of “Portatelovunque”
6.00 | INSPIRING TESTIMONIAL
Laura Bononcini, Public Policy Director, Southern Europe, Facebook
6.15 | CONCLUSIONS
6.30 | BINARIO F “HAPPY HOUR” - CHRISTMAS EDITION
For further information on the case history:
Chiara Di Cillo explains: "Portatelovunque is a project conceived for hand-made products that mould ethics and aesthetics thanks to the use of recycled materials. Each product is rigorously handcrafted and produced by a social enterprise composed of women from troubled backgrounds. All the objects, besides being unique, represent a responsible purchase. Social networks have allowed me to “take my project everywhere” and share it with others. Thanks to Instagram Stories I have shared my work with many others in real-time, while Facebook has allowed me to invite everyone to the events that I organise. In this way, everyone can participate in the progress of the brand, creating a greater empathy.”
