The “Beautiful As You Are” Fashion Show that will be held in Matera on Thursday, June 20 in the beautiful Piazza San Francesco at 8:30 pm is dedicated to the “Women in Pink,” who have had to confront, or are confronting, a breast tumour.
"Beautiful As You Are" is an introductory event to the first edition of the Race for the Cure Matera, promoted by Komen Italia and which will be held in the European Capital of Culture on September 29. The show will include 15 wearable technology dresses developed by designers from all around Europe as part of Project Digital Made organized by the Fondazione Mondo Digitale. (The designers also showcased their creations at the Fashion Digital Night during the Altaroma Event).
Tomorrow, June 19, at 10:30 am, the event presentation press conference will be held at the City Hall in Matera (Sala Mandela).
Speakers
- Raffaello De Ruggieri, Mayor of Matera
- Antonella Di Gennaro, start-upper and founder, White Sand
- Carmelo Morello, stylist
- Mirta Michilli, Fondazione Mondo Digitale
- Laura Tosto, President, Regional Basilicata Committee, Komen Italia
