Generative AI to drive the growth of SMEs
Training and experiential meetings for small and medium-sized businesses that want to learn how to use generative artificial intelligence tools to grow their business. The aim is on the one hand to help small entrepreneurs understand the potential of AI to increase efficiency and productivity, even in modestly-sized businesses, and on the other to support the development of digital skills necessary to remain competitive on the market.
The focus of the training action is to explore generative AI to innovate processes and services, reprocess data, optimize internal and external communications, and more. The event will be enriched by the presentation of Copilot and some case studies, as well as practical exercises to immediately test what has been presented.
The event is organised by Ital.IA Lab, a project promoted by the Fondazione Mondo Digitale and Microsoft Italia. The objective is to promote AI as a tool for inclusion and growth for individuals and communities, promoting employment through skilling, reskilling, and upskilling actions, as well as driving the development of technology and its ethical and responsible use. The training session was organised with the Digital Enterprise Point of the Chamber of Commerce of Bergamo, Bergamo Sviluppo, and in collaboration with Dintec, a chamber agency specialised in innovation and digital tools.
AGENDA
14.00 | REGISTRATION
14. 30 | WELCOME
- Maria Paola Esposito, Secretary General, Chamber of Commerce of Bergamo
- Cristiano Arrigoni, Director, “Bergamo Sviluppo” –CCIAA Bergamo Special Company and Digital Leader, Digital Enterprise Point for Bergamo Sviluppo
- Francesca Meini, Project Manager, Fondazione Mondo Digitale
- Andrea D’Onofrio, Marketing Lead for Data & Analytics, Microsoft Western Europe
- Antonio Romeo, Director General, DINTEC Scrl
14.45 | SESSIONE FORMATIVA
Curated by Andrea Boscaro, Fondazione Mondo Digitale Coach, and Andrea D’Onofrio, Marketing Lead for Data & Analytics, Microsoft Western Europe
- Introduction to GenAI
- Copilot
- Application scenarios
- Case studies
16:30 | WORK TABLES
17.45 | CONCLUSIONS
