IF! is an Italian festival with an international audience which, since 2014, presents, promotes and celebrates the value of creativity as a central element for the communications industry.
Organised and promoted by the Italian Art Directors Club (ADCI) and United Communications Agencies (UNA), together with main partner Google and golden partner Intesa Sanpaolo, IF! is an annual appointment bringing together inspiration, instruction, networking and entertainment.
On Saturday, November 14, from 8 to 10 pm, Carlo Pastore will conduct the opening ceremony of the ADCI Awards, the Festival’s most awaited moment. Awards include both traditional bronze, silver and gold awards and a series of special awards for Grand Prix, Best Copy, Best Agency, Best Client, Equal Award, Best Use Of YouTube, 7 Days Brief and the Hall of Fame.
In the run up to the event that will be held on YouTube, a content partner, IF! will hold three appointments ranging from videos to gaming, through new post-pandemic scenarios.
- Thursday, November 12 – 6:00-6:30 pm | “Hi! My name is Luis... and today I’ll introduce you to my YouTube friend, Casey Neistat”
- Saturday, November 14 – 1:30-2:00 pm | “Gaming is for men... Sorry it’s for everyone”
- Saturday, November – 3:30-4:3030 | “The new time, the new space, the new connections: observations from the pandemic”
See you at IF!2020 in live streaming.
The Fondazione Mondo Digitale collaborated on drafting the brief.
