The original school-work programme entitled “Programme Your Idea!” continues at the Istituto tecnico economico e turistico Emanuela Loi in Nettuno, headed by Headmaster Antonella Mosca. The educational programme is based on modules for a total of 48 hours.
Recently, the environments at the Phyrtual Innovation Gym have hosted eighteen young men and women who perfect an app for mobile devices. Today and tomorrow, they will attend the last module dedicated to “Marketing Plans and Communications.”
Students learn to use key tools to create an efficient marketing and communications plan, to promote their social innovation project and to participate in an elevator pitch, a short promotional speech, based on synthesis and efficiency, the time of an elevator ride. Today’s coach is Francesca Meini, a young and bold communicator.
Objectives
- Acquire a basic and practical understanding of on-line promotion
- Learn hot to efficiently communicate about a project, even off-line
- Understand the key points on how to develop a pitch
- Develop and share a pitch
Here are some of the participants during the initial phase of the programme:
Rosy D'Elia’s interview with Elena Bravetti and Stefano Cristofani, the teachers coordinating the school-work programme.
