“Last month, we started a project for primary and secondary school students together with the Fondazione Mondo Digitale to promote inclusion through financial and technological education. We are now working on a new phase of our sponsorship to facilitate the exchange of skills between women in sports and women in enterprise. Only when everyone will be able to participate with equal opportunities will we be able to see everyone’s best. We must all play if we all want to win. And by all, I mean all: from ambitious football players to small entrepreneurs and shopkeepers to all of those who have no access to the banking system.”
Interviewed by Andrea Frollà for the finance and business magazine of daily La Repubblica, Adrian Farina, Chief Marketing Officer for Visa in Europe, presents the systemic initiatives of the group as a cultural lever to promote change, as with Project Growing Tour.
“With Female Sports for Inclusion and Diversity”
by Andrea Frollà
Affari&Finanza, La Repubblica, May 23, 2022
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