Today marks the beginning of the second phase of Project Made On-life in Venice that will involve up to 100 local enterprises in basic and advanced webinars held on the Zoom Platform [see: first phase]. The project has been developed in collaboration with Facebook Italia and the City of Venice, Commerce and Productive Activities Council.
Communicating in a Narrative World
Basic Level | Register
April 13, 11 am -1 pm
In the narrative era, objects and services are no longer identified by their function, but by the story they recount. We begin by analysing a true case. Narrative papers and objects. Connecting emotionally to those listening in and web-based introduction. Practical exercises. Follow up (synchronous): five volunteer participants will present their exercise (using narrative cards) and receive comments from the coach.
The ABC of Storytelling and Personal Branding
Advanced Level | Register
April 20, 11 am – 2 pm
Make your company and yourself the protagonists of a beautiful story. The rules of creative writing based on a true cases and practical exercises. Follow up (asynchronous): participants submit their exercise to the coach for corrections. The most significant points will be addressed live in the next webinar.
Accessing Phase Three
On April 20-22, the enterprises that participated in the advanced webinar will be contacted by the Fondazione Mondo Digitale and those who wish to participate in the prototyping phase will be invited to complete an application to help FMD and Facebook Italia to identify the three that acquired the necessary skills to participate in the final phase.
The 4 Axes for Endless Content and Editorial Plans
Pro Webinar - Prototyping
April 23, 11 am – 2 pm
Narrative capital. What is the situation three weeks after I have presented myself on social networks? What’s my plan? What should I portray about myself? Beginning with physical space, rational space, emotional space and temporal space: content becomes endless. How to develop an editorial plan.
Photo from Free-Photos by Pixabay