Würth, a global leader in the distribution of products and systems for fixing and mounting building elements, and the Fondazione Mondo Digitale are experimenting with an original track that matches companies that are successfully interpreting digital transformation with the most creative and innovative players, starting with the community of makers who were the first to interpret the principles of open innovation.
Project +WE - WURTH EXPERIENCE kicks off tomorrow with the Clicode Hackathon at the Phyrtual Innovation Gym. The creative development marathon that will be held from 8 am to 7 pm will involve six school in Lazio, personnel from Würth, creative professionals and expert mentors.
Clicode will be a day of work organized in two parts:
- Jam Session with the Lego Serious Play Methodology (LSP)
- Coding Marathon
The challenge will be to represent a user experience in multichannel mode … from an app to an artistic installation. LSP will allow participants to visualise innovative ideas and their complexity through the construction of “metaphorical landscapes;” while, in the second part, they will work together to develop original solutions (apps, products/processes, e-commerce solutions, innovative sales solutions).
PROJECT PROFILE
WÜRTH ITALIA (wuerth.com), a global leader in the distribution of products and systems for fixing and mounting building elements, and the FONDAZIONE MONDO DIGITALE (mondodigitale.org) are collaborating to help young men and women acquire professional competences, provide workers with lifelong learning opportunities and test new business models for Industry 4.0.
THE CHALLENGE
A common work opportunity with multiple objectives: provide digital natives with the opportunity to improve their competences and learn about emerging professions; provide companies with the opportunity to orient and train new generations of professionals. The challenge is to experiment with the values of open innovation and collaborative work to develop innovative solutions and products that can change user experience in a multi-channel mode, from the development of an app to the creation of an artistic installation.
OBJECTIVES
- Promote the digital transformation of the country, from schools to industry;
- Contaminate different sectors to identify innovative solutions;
- Educate a new generation of workers with an innovative and creative spirit;
- Experiment with the value of open innovation and a collaborative work style;
- Devise multi-channel solutions for user immersive experience;
- Allow artists to become the efficient interpreters of emerging technology.
TRACKS
- CLICODE HACKATHON
Teams of students and Würth experts will collaborate on the development of integrated technological solutions to improve sales experience and the company’s onboarding process.
- MIXED MEDIA ART
A novel interpretation of the “Artist in Residence” formula: a young artist working in the digital labs at the Phyrtual Innovation Gym and the Würth Plant in Capena will develop a media art in installation to represent the digital transformation of Industry 4.0 in an innovative manner.
- W. ARTLAB
A digital lab at the Phyrtual Innovation Gym where artists, students and Würth personnel will collaborate on developing a digital work to exhibit at the Media Art Festival 2019 and the Art Forum Würth in Capena.
- UX IN ACTION
An original school-work programme with labs, workshops and days at the company, based on user experience and immersive tools.
- WE WÜRTH EXPRESS LAB
The Phyrtual Innovation Gym will host a new area equipped with Würth tools and devices to quickly create and print custom-tailored objects and to experiment with innovative rapid prototyping solutions that can provide an answer to new company challenges.
