"I strongly believe in this project, because I believe in the opportunities brought about by digital technology. If they are used sensibly, they can provide opportunities for everyone. It dissolves borders … I can reach anywhere and interact with anyone. Most people these days are on-line! It is a means to knowledge. All one needs is an Internet connection and the will to learn new things and keep updated. It is a tool for promoting brands, even with a low budget. It is a democratic tool: anyone can access the Internet, create a new space and a new community. It’s time to switch ON!”

Ortensia Imbrogno, a social media marketing expert, will hold this afternoon’s training session in Cosenza for Project She Means Business [1], the Facebook Programme, implemented in Italy in collaboration with the Fondazione Mondo Digitale, to promote female enterprise.

#SheMeansBusiness Italy

Training Session in Cosenza

January 19, 2018 – 3-6 pm

Chiostro San Domenico, Sala Capitolare

Piazza Tommaso Campanella

Coach: Ortensia Imbrogno

PROGRAMME

3.00 pm| REGISTRATION AND WELCOME

Coffee-Break

3.40 pm| PRESENTATION OF THE FONDAZIONE MONDO DIGITALE AND THE #SHEMEANSBUSINESS PROGRAMME

Ortensia Imbrogno, #SheMeansBusiness Programme Coach, Calabria

3.45 pm| TRAINING #SHEMEANSBUSINESS

Online Marketing - Facebook Pages and Management Tools

•Creating and Updating a Company Facebook Page

•Mastering Management Tools

•Insight

•Call to action

Creating Posts

•Efficient Content

•Identification of Targets

•Creative Tools

•Facebook and Instagram

5.30 pm| FOCUS: Criminal Law in IT, Lawyer Pasquale Marzocchi

6.00 pm| END OF EVENT & NETWORKING

We would like to thank the Municipality of Cosenza [2], a technical partners of the Fondazione Mondo Digitale, for hosting the #SheMeansBusiness event in Calabria.